You know that feeling you get when a client says your work made a difference to them?
It feels great to know what you do is worthwhile and helpful.
Getting feedback like that is like filling your gas tank with premium fuel.
Just last week, one of my clients sent me an email that said: “Glad, your blog post inspired me to write!”
She said that after she read my post, she used the tips to sit down and write one of her own. It was the first time in months that she felt inspired to write.
You know what her feedback tells me? That people still read blogs, and when you publish useful content people pay attention.
But not if you don’t create content that is rewarding for the reader. And especially not if you don’t share on social media regularly.
If there’s one message that I could share every day and never tire of, it’s this: Online marketing works if it’s helpful and serves the needs of your readers. Great content increases your visibility, boosts your influence and traffic numbers, and ultimately, leads to more sales. Aren’t these basically what we all want?
But to get traction from your content, you have to actually invest time to understand your people and know what they most want. Then you have to find the right words and share them consistently, far and wide. Marketing is pretty basic, really. Yet, people always seem to make it so much harder than it has to be.
So, let’s make simple. Below are 5 suggestions you can use to create posts or Facebook Live videos.
I’ve done the hard part. All you have to do is write down what you already know and share your responses:
- Write down one message that you could share every day about your product, process, or service. Share three reasons why this is your No. 1 message and why it matters.
- Write down three questions you are asked over and over again about your products, process, or service. Now write the responses you give to people over and over again. Organize your ideas and present them in a logical format. (This one really is a no-brainer!)
- Write down three of your ideal-client type’s biggest objections to working with you. These are typically what they believe are legitimate, “real-world reasons,” and not just ideas “in their heads.” But, you know better. Reframe their objections to show them alternative ways of thinking about them.
- Write down three of your ideal-client type’s most pressing fears and frustrations about what will happen if they can’t overcome them. These fears are typically mindset blocks that originate from lack-based beliefs about their skills, abilities and worth. Tell them how you can guide them and help them find the answers they seek.
- Write down three ways your product, process, or service is different from your competition. What makes you better able to help them conquer their uncertainties, misconceptions, and fears? In other words, why are you their best ally? What makes you the obvious choice?
Now, no more stalling. All that’s left is writing and sharing what you already know with an audience.
And remember: What you share doesn’t have to be perfect; it just needs to be beneficial to the reader.
All you need to do is show someone the next, best step they should take to solve a problem. That’s it.
You got this.
P.S. Below is a link to a blog planner to help you organize your thoughts and get clear before you write.