Stories Make Your Messages Sticky + Unforgettable

stories in posts


Audiences remember stories because they’re sticky.

I borrowed the idea of “sticky blog posts” from Chip and Dan Heath, authors of the book Made To Stick.

They contend that “stickiness” is the magic ingredient that makes messages memorable.

Telling stories in your blog posts is one of the best strategies you can use … click for more »

How To Declutter Your Posts For More Clarity

clear cluttered posts

“Hard writing makes easy reading.” — Wallace Stegner

“Easy writing makes hard reading.” — Ernest Hemingway

In other words: You have to declutter our posts.

Writing clear, concise copy takes effort.

You have to pick the precise words, put them in the right order, then edit … click for more »

Delight Readers with Unusual Verbs


Do your blog posts feel bland and boring?

Try this writing tip for a quick fix: Use unique, unusual verbs to add a jolt of electricity to your posts.

Check out this mini exercise: Read the list of verbs below, and notice the images that pop into you mind:


click for more »

For Unforgettable Posts, Tell Your Stories

stories make posts better

When I was a kid, my grandma would tell my sister, my cousin, and me old stories about our family’s past.

Some were cautionary tales of what not to do and others were silly and just for fun.

We loved every single one.

But, our favorites were the “true” ghost stories from my grandma’s childhood growing up in the … click for more »

A Copywriter Could Help You With That!

hire a copywriter


One of the biggest mistakes I see busy business owners make is trying to write all their own copy and create a content strategy all by themselves.

Before you start reciting all the reasons you believe you should always write your own copy, let me tell you about my client. Let’s … click for more »

Bend It, Break It Down & Rebuild It

inspiration for blogs

It starts out innocently enough.

You read a blog post that wows you, and you want your own writing to produce the same response in your readers.

So you “borrow” a few phrases from the piece you love without giving credit to the original writer. You mean no harm, really.

Yet, in spite of your innocent … click for more »