Newsletters Reveal A Warmer, More Personal Side To Readers

newsletters are love notes


One of my private clients recently asked me why she should publish blog posts and email newsletters. “Why do I need both,” she said. “Aren’t they basically the same thing?”

The short answer is, no. Not really.

I talked about the power and purpose of blog posts in a post titled, “Why Your Blog is a Content-Marketing Engine.” That’s … click for more »

Every Piece Of Content Has A Job To Do


We had just picked our seats, secured our carry-ons, and buckled ourselves in when the flight attendant announced a problem: “One of the de-ice mechanisms is malfunctioning, which means we’re stuck here on the ground. We need to swap planes so that we can get the lift we need to fly.”


I shook my fist at the … click for more »