The Copywriting Help You Need When You’re In A Pinch

Copy Clinic $97

Have you ever noticed how, sometimes, all it takes to make a situation change is to decide to take one step forward, in spite of your doubt and fear?

Waiting and hoping for something to change is not a winning strategy. To win, you have to finally get tired of being stuck and decide that it’s … click for more »

Boost Your Reach By Repurposing Your Content

When I was a single mommy raising two wee ones, the weekly food budget was slim. To make our groceries last until the end of the week, I had to get really clever to find creative ways to get the biggest bang for my food buck.

I came up with a repurposing strategy to make the food in the … click for more »

The No. 1 Way To Attract Ideal Leads To Your Email List


Here’s a hard truth: People don’t want to sign up for newsletters anymore.

The reason? Their inboxes are already spilling over with unwanted newsletters and solicitations.

But, that’s not to say that email marketing has gone the way of the dinosaurs. Quite the opposite, in fact.

Recent studies reveal that people check their inboxes … click for more »

Marketing without a plan is a hit-or-miss tactic!

marketing plan


Imagine yourself blindfolded, standing in a dark room and throwing darts at a dartboard. Your chances of hitting a bullseye—much less the dartboard—are slim. You might get lucky and eventually connect, but who has time for trial-and-error tactics?

When you share content without marketing plan, you’re aimlessly tossing ideas and tactics at the wall, hoping something sticks.

I recently … click for more »

10 Ways To Get More Mileage From Your Original Content

Repurpose Content


Are you trying to find more ways to work smarter, not harder when it comes to sharing your content and positioning your brand?

The best way I know to get more exposure with less effort is to repurpose the content you’ve already created.

Don’t make the mistake of publishing your blog posts, memes, videos, etc., just once and forgetting … click for more »

Why Your Blog is a Content-Marketing Engine

blog is a content machine


I’m on a mission to change the way you think about your blog.

Instead of thinking of your blog as just a platform for your posts, think of it as a content-marketing engine. Its mission is to attract would-be clients and promote your business, your services, and your expertise to the masses—even while you sleep.

Its job is to encourage your high … click for more »