Right People, Right Time, Right Message

Does your marketing send the right message to the right people at the right time?

I was recently reminded of the importance of sending the right message after I helped a client write her bio for the About Page of her website.

Part of my process when I work with a client is to ask several pointed … click for more »

Core Messages Make Creating Content So Much Easier


What is the best way to rid yourself of the angst that bubbles up when it’s time to create content? To start, you establish your brand’s Core Messages.

What are Core Messages?

Core Messages are the pillars that support your marketing strategy. They position you as an authority, help you connect with your ideal clients, and ensure … click for more »

For Unforgettable Posts, Tell Your Stories

stories make posts better

When I was a kid, my grandma would tell my sister, my cousin, and me old stories about our family’s past.

Some were cautionary tales of what not to do and others were silly and just for fun.

We loved every single one.

But, our favorites were the “true” ghost stories from my grandma’s childhood growing up in the … click for more »