Don’t lose your best ideas! Save them in a swipe file!

Where were you when your last spark of inspiration hit you?

How many Eureka moments have you lost because an idea flashed during the good part of your favorite TV show or while you were sitting at a traffic light?

Losing a great idea is almost as bad as losing a sneeze right before the big … click for more »

The Biggest Mistake DIYers Make With Copywriting


I admire the hell out of entrepreneurs with “do-it-yourself” attitudes.

I think it’s because DIYers are a bold, enthusiastic bunch. They believe that with enough persistence and time, they can accomplish anything on their own.

“I’ll just do it myself …” is their mantra and badge of honor.

Their stubborn optimism and never-give-up attitudes transform their ideas into bona … click for more »

Newsletters Reveal A Warmer, More Personal Side To Readers

newsletters are love notes


One of my private clients recently asked me why she should publish blog posts and email newsletters. “Why do I need both,” she said. “Aren’t they basically the same thing?”

The short answer is, no. Not really.

I talked about the power and purpose of blog posts in a post titled, “Why Your Blog is a Content-Marketing Engine.” That’s … click for more »

Marketing without a plan is a hit-or-miss tactic!

marketing plan


Imagine yourself blindfolded, standing in a dark room and throwing darts at a dartboard. Your chances of hitting a bullseye—much less the dartboard—are slim. You might get lucky and eventually connect, but who has time for trial-and-error tactics?

When you share content without marketing plan, you’re aimlessly tossing ideas and tactics at the wall, hoping something sticks.

I recently … click for more »

5 Quick & Easy Tips to Refresh Your About Me Bio Page

Write your bio

Why can entrepreneurs talk all day long about their services, their missions, their whys … but when it’s time to write about themselves they clam up? 

I believe it’s because we’ve all been told that shifting focus to ourselves is boring and narcissistic. I mean, is there anything worse than being thought a braggart?

But this … click for more »

10 Ways To Get More Mileage From Your Original Content

Repurpose Content


Are you trying to find more ways to work smarter, not harder when it comes to sharing your content and positioning your brand?

The best way I know to get more exposure with less effort is to repurpose the content you’ve already created.

Don’t make the mistake of publishing your blog posts, memes, videos, etc., just once and forgetting … click for more »