Just a few months ago, I started using Facebook Ads to promote my blog posts and free downloads.
I loved the results I got from ads so much that I created an e-book building package for my clients called The List Magnet. Facebook Ads are just one of the features.
My team and I have learned a lot about creating rockin’ e-books and Facebook ads over the past few months. And we keep getting better with every new client we take on.
I’m sure you’ve heard these numbers: More than a Billion people use Facebook regularly; your mini-empire probably needs no more than 2,000 of those people in your orbit to flourish. And ads help you get your content in front of the people you are trying to attract.
This is why Facebook Ads are a great tool to add to your marketing stash.
Yet, in spite of my enthusiasm, I will be the first to tell you that writing the ad copy is hard. In fact, it can be downright infuriating. Nothing makes you feel more stabby than a cryptic message from Facebook that declares your ad is not approved!
Facebook ads are no cakewalk.
Writing the copy for an ad is challenging because there are a lot of moving parts. To get your target audience to click your ad, your copy should be engaging and informative, yet brief. It should complement the image, focus on benefits, and include your best-fit clients’ language, as well as a clear call to action.
To help you write ad copy that gets better results for your money, I’ve made the list below:
6 secrets help you get your Facebook Ad right the first time:
- Strive for clarity over cunning. Be clear and concise so that your readers don’t have to think too hard. Deciphering your overly clever copy is the last thing they want—or have time—to do.
- Write different ad copy for different audiences. Know your audiences and tailor your ad copy to the people you most want to reach. For example, Baby Boomers say things quite differently than Millennials. To encourage clicks, you should speak your target’s language.
- Focus on the benefits. Describe the results they can expect and how they will feel afterward. Answer the question they MOST want to know: “What’s in it for me?”
- Ask the right questions. Pull the right people in with the right questions. Remember, you don’t want everyone to click; that will only bring down your conversion rate. You only want the attract clickers who will convert. That’s the goal.
- Don’t pull a bait and switch. In other words, don’t encourage readers to click, only to send them directly to a dry, boring opt-in form. Always offer value first via a blog post, a video, or a landing page with helpful copy. Invite them to opt-in for more content or your free download in your call to action.
- Know Facebook’s ad policies and guidelines before you start writing ad copy. Facebook’s ad approval process can feel ambiguous and arbitrary. And figuring out why your ad isn’t approved is tedious, at best. Eliminate some of the frustration by getting familiar with the platform’s policies. Facebook is notorious for changing things on the fly, so be sure to stay up-to-date on new policies.
4 Steps to Writing Facebook Ad Copy
If you are new to Facebook Ads—or if you are a veteran who’s had less than awesome results with your ads—today is your lucky day! I’ve created a free tip sheet called 4 Steps to Writing Facebook Ad Copy to help you unlock the secrets to effective copy for your ad. Click to download this step-by-step guide.
Copy Clinic Coaching Call
P.S. If you want to talk to me one-on-one about your Facebook ad copy, you should consider my Copy Clinic Coaching Call. For just $97, you can get one hour of my undivided attention to answer your questions and help you with your biggest copy challenges. Click the image below to schedule a Copy Clinic Coaching Call.